How a Love of Fishing (and a Bit of Retail Know-How) Turned into Something Bigger
Fishing Superstore didn’t start as a business idea, it started as a feeling. That quiet buzz of excitement before the sun’s even up, the tug on the line, the stories told with mates over a cold one after a long day on the water. For Leo, a lifelong angler from Queensland, those early mornings with his dad and grandad weren’t just about the fish, they were about connection, tradition, and learning the kind of patience you don’t get from a textbook.
Retail, weirdly enough, runs just as deep in Leo’s blood. His family’s been in the game for over a hundred years, proper old-school retail where customers are remembered by name, not an order number. So when Leo decided to dive into the fishing industry, it wasn’t just a career move, it was personal. He wanted to build something that honoured both legacies. And so, Fishing Superstore was born.
Not just a shop. A community. A proper home for Aussie anglers.
Two Blokes. One Vision. All the Fish.
The dream really took off when Kim came on board. He’s from WA and, unlike Leo who cut his teeth in Queensland’s estuaries and reef systems, Kim is all about big water and big game, think marlin, tuna, and those deep-sea monsters that fight like freight trains.
Between them, they’ve seen just about every kind of fishing Australia has to offer. Their shared goal? Create a one-stop-shop for fishos of all stripes, whether you’re flicking lures at barra up north, chasing snapper in the bays, or heading miles offshore to battle the brutes of the deep.
Austackle: The People’s Brand
A big milestone came when Leo and Kim took over Austackle, a solid, down-to-earth Aussie fishing brand that’s been punching above its weight for years. You won’t find flashy price tags or billion-dollar marketing campaigns here, just well-made gear that works, without draining your bank account.
Ask around, and you’ll hear the same thing: Austackle is the everyday angler’s brand. It’s trusted because it delivers. It’s loved because it’s local. And now, it’s a key part of what makes Fishing Superstore tick.
More Than Just a Store, We’re Building a Movement
Fishing Superstore was never meant to be just about rods and reels. It’s about people. About sharing tips, swapping stories, and building something bigger together. Whether it's through local events, honest advice, or a good chat in our online community, we're here to help you fish smarter and enjoy it more.
Next Up: Pre-Loved, Re-Imagined
Fishing gear’s meant to be used, not left gathering dust in the garage. That’s why we’re gearing up to launch Australia’s largest pre-loved fishing marketplace. Think of it like Gumtree, but just for fishos. Want to upgrade your setup? Sell your old gear to someone who’ll give it a second life. Win-win.
Giving Back to the Water
Leo and Kim will be the first to tell you, fishing’s not just about what you take from the water. It’s about what you give back. We’re proud to support local initiatives that protect our oceans, beaches, and fish populations, so future generations get to experience the same magic we grew up with.
From habitat restoration to ocean clean-ups, we’re in it for the long haul.
Looking Ahead
Fishing Superstore and Austackle aren’t just brands, they’re a tribute to everything we love about fishing in Australia. The early mornings. The big hits. The quiet moments. The gear that doesn’t let you down. The mateship.
So whether you’re a salty old pro or just getting your first rod wet, we’ve built this place for you.
Welcome to the Fishing Superstore family.
Let’s go catch something epic.