The weather outside is great, and you can’t wait to set out on your next fishing trip. Fishing Superstore will have you covered for each and every fishing adventure!

Best Fishing Lures

When it comes to the success of a day out fishing, it is all about impeccable planning and preparation. Part of that preparation comes from making sure you have the perfect equipment for the type of fish you are after and the environment in which you are all set to fishing.

We offer an extensive range of top quality fishing lures that will make sure you won’t miss a catch on your next trip.

Here are a few reasons why our range of fishing lures would be a perfect addition to your fishing equipment collection:

Variety of fishing lures. Our wide range of fishing lures includes popular options like soft plastics, crankbaits and everything in between. Whether you are going to fish in shallow waters with a lot of structure or you are hitting the deep waters with a smooth sand bottom - you will find a perfect fishing lure for you!
Fishing lure colours. At Fishing Superstore, we are all about maximising the odds of you catching the biggest fish. That’s why we made sure our selection of fishing lures includes as many colour and pattern options as possible - discover anything from bright-coloured lures that will surely attract a rainbow trout to subtly toned ones that help to catch bass. It is also important to note that the weather, the time of day, the colour of the bottom of the water source you are fishing in - all these matter when choosing the most optimal lure colours for your trip.
Fishing lure quality. We are not only fishing equipment suppliers, we are also fishing enthusiasts ourselves. That’s why we make sure our fishing lures, as well as the rest of the equipment, are made of materials that won't rust or be affected by the regular contact with water and will be able to remain intact and usable numerous times.

Day or night, clear or muddy water, structured or empty bottom - our fishing lures would make sure the catch is yours. Level up your fishing game and do not miss your chance for a perfect fishing trip with our selection of the best lures!

Shop With Fishing Superstore

Shop our extensive collection of fishing lures today and enjoy free shipping across Australia on orders over $49, plus free express shipping on orders over $99. Sign up for the Fishing Superstore Community and get 10% off your first purchase!

Browse our website for top quality fishing lures, lines, hooks and other equipment.

If you have changed your mind after placing your order online, you can return the equipment in an unopened and unused state within 30 days of the purchase and get a refund.

If you have any questions about our products and services, feel free to contact us - our team of professionals are always happy to help.

Frequently Asked Questions

1. Where to buy fishing lures?

Where else but Fishing Superstore Australia where we offer top quality fishing lures for the best prices on the market! With our range of lures coming in at a whopping 50-75% cheaper than your average big name retailer, it allows you to stock up on quality gear without breaking the bank. On top of amazing prices we pride ourselves on fast and reliable delivery and offer free shipping on orders over $39 and free express shipping on orders over $99. If we don’t have what you need, head down to your local Bait & Tackle shop, they should hopefully have what you want and you’ll be supporting the community!

2. What is the best fishing lure to use right now?

Even though the best fishing lure depends on the season and the weather, there are fishing lures that come in handy all year round. The list includes crankbaits, jigs, plastic worms, spinnerbaits and swimbaits. However, whether you use these fishing lures in deep or shallow water, whether you drag it or reel it or use some other technique and how you combine these with the rest of the fishing equipment might change depending on the season and the type of fish that you are after.

3. How do I pick the right fishing lure?

How you choose the right fishing lure depends on several factors.

First of all, you need to consider what fish you want to catch, as different fishing lures tend to primarily attract different fish: plastic worms are good for largemouth bass, crankbaits and spinnerbaits are great for catching walleye, pike and bass, while smaller jigs can be used for panfish.

Secondly, it is good to consider the colour of the fishing lures, and this depends on the weather, time of the day, colour of the bottom and the preferences of the particular fish type that you are after. The rule of thumb is “bright day - lighter colours, dark day - darker colours”. Brighter coloured fishing lures are better for muddy bottoms, while natural colours work great in clear water. Take all these aspects into account when choosing the perfect fishing lure for your situation and enjoy your trip.

4. How do I know what size lure to use?

What size lure to use depends on the type of water you are fishing in, as it usually indicates what kind of fish there are in a particular lake, pond, river or sea. This also depends on the season and consequent weather. For example, usually in ponds and lakes there tend to be bigger fish types that prefer larger, heavier fishing lures. In contrast, creeks tend to have smaller fish, for which smaller lures work better. However, seasonal weather changes might significantly impact the size of lure you would want to use. The creek might turn into a full-on river with a strong stream during winter seasons, so a smaller lure wouldn’t really work in that situation, and it’s better if you switch to larger fishing lures.

So when choosing what size lure to use, it is a good idea to take into account these two factors.

People Also Ask

5. What fishing lures are best for what fish?

Choosing the right lure depends on the type of fish you are trying to catch, the conditions and the water clarity. There are some general recommendations for popular fish:

Australian Bass: These freshwater, brackish and saltwater fish are often found in slow-moving rivers with soft bottoms. They prefer structure like fallen trees, rocks, and weed beds. The best fishing lures for bass are soft plastic options as well as spinnerbaits and crankbaits, cast near these aquatic structures and retrieved at varied speeds. Look for lures that mimic the bass' natural prey, such as worms, crabs, yabbies, and small fish imitations, such as curly tails, paddle tails and minnows.
Trout: These freshwater fish live in lakes, rivers, and wetlands and are attracted to flash and vibration. Look for deep pools, undercut banks, and areas with overhanging vegetation. Spinners, spoons, and small jigs are effective for trout, especially when thrown into strong currents, to get more movement from the lure. Cast upstream and retrieve with a steady pace, mimicking the movement of small fish or insects.
Pike:Both long-finned and short-finned pike are aggressive, hard in the mouth, and go after bigger, flashier lures, so large spoons are good for catching this fish in open water and shallow weed beds. Spinnerbaits and jerkbaits are ideal for pike and as pike are surface predators, retrieving in the 1-6m zone is the sweet spot.
Saltwater Fish (eg: Snapper or Kingfish): Soft plastics are versatile in shallows or deep, while metal jigs and popper fishing lures are suitable for a variety of saltwater species. Poppers are great on coral reefs, and these lures mimic the movement of baitfish and crustaceans, but if you’re fishing close to the surface, you can try jerkbaits and trolled plugs and jigging with slow-pitch or high-speed knife jigs.

6. What fishing lure is best for beginners?

For beginner anglers, it's best to start with versatile and easy-to-use fishing lures such as:

Spinnerbaits: Suitable for a wide range of species, these lures are simple to use. Just cast and retrieve at a steady pace.
Soft Plastics:These lures are flexible and can be used in various fishing conditions. They are effective for both freshwater and saltwater fishing.
Spoons: Simple to use and effective for many types of fish. The wobbling action of a spoon attracts fish from a distance.

7. Is bait or lures better for fishing?

There are advantages to fishing with both bait and lures:

Bait:Natural baits like worms, minnows, and prawns can be very effective because they smell and taste like the fish's natural food. They are particularly good for attracting fish in still waters or when fish are not actively hunting

Dead-baits such as prawns, squid and mullies are great for targeting saltwater species over coral bombies and rocky outcrops. Just grab yourself some good quality circle hooks, a few sinkers and some leader line and run either a knocker or swivel rig getting to the sweet spot for these desirable species

Lures:Artificial lures are designed to mimic the appearance and movement of prey. They are reusable, less messy, and can be more fun to use because they require skill and technique to attract fish. Lures are often more effective in moving waters where fish are actively hunting.

8. Do I use a sinker with a fishing lure?

You’ll need to assess the fishing conditions and type of lure to decide whether or not to use a sinker:

Fishing Without a Sinker: Many fish fishing lures, like crankbaits and topwater lures, are designed to be used without a sinker and are more suitable for shallow waters and gentle currents. They have built-in weights or are designed to float near the surface or suspend at a certain depth.
Fishing With a Sinker: In some cases, especially when fishing in deeper waters or strong currents, you might need to use a sinker to help your lure reach the desired depth. This is more likely with soft plastics and jigs. If you choose a sinker, ensure the lure sinks into the water in a natural way to catch the fish’s attention

Whatever fish you’re trying to catch, if you have any questions, always reach out to our experienced Fishing Superstore staff for more tailored advice on choosing the right fish fishing lures and gear for your angling needs.

9. What is the number 1 fishing lure in the world?

Soft plastic minnow fishing lures are often considered the best fishing lures in the world due to their versatility and effectiveness in many situations and are suitable for many Australian conditions. While the title of “number 1” is reliant on target species, water and weather conditions and location, the original “floating minnow” developed in 1936 has been an iconic fish lure for decades. Known for its versatility and consistent performance, this soft plastic lure is durable and buoyant, with a life-like action. It is suitable for a wide range of species, including bream, flathead and bass, which are common prey for Aussie anglers. Working well in both freshwater and saltwater environments, its elastic material allows it to withstand multiple strikes, making it a favourite fishing lure in Australia.

10. Which fishing lure is most effective?

The performance of fishing lures depends on the target species, fishing environment and location. However, some lures have proven consistent in diverse situations.

Minnow soft plastic fishing lures are known for their realistic swimming action and are effective for a wide range of saltwater and freshwater species.
Spinner fishing luresare a classic method of baiting freshwater fish, including trout, bass, and pike, due to their flash and vibration.
Curl tail grub soft plastic luresare highly effective due to their versatile, lifelike action, which attracts a wide range of saltwater and freshwater species.
Soft plastic jerk bait or shad fishing lures are popular for their lifelike action, which can take some getting used to if you’re just starting out on your angling journey, and are suitable for freshwater and saltwater fish, including bass and red snapper.
Metal fishing lures such as jigs are highly effective for deep water and vertical fishing due to their rapid sinking and lifelike movement. They attract a wide variety of fish species.

Weedless Skirted Jig Head 10g

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